1. Introduction
Tattvam ("we", "us", "our") respects your privacy and is committed to protecting the personal information you share with us when you visit our website, create an account, place an order, or otherwise interact with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have regarding your data.
By using this website, you agree to the collection and use of information in accordance with this policy. This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Consumer Protection (E-Commerce) Rules, 2020.
2. Information We Collect
2.1 Information you provide to us
- Name, email address, phone number and delivery/billing address when you register, place an order, or contact us.
- Account credentials (password is stored in encrypted/hashed form and is never visible to us in plain text).
- Order details — products purchased, order value, payment method and transaction reference.
- Correspondence you send us, including customer support requests, reviews and feedback.
2.2 Information collected automatically
- Device and browser information, IP address, and approximate location.
- Pages viewed, time spent on the site, referring website, and browsing behaviour, collected via cookies and similar technologies.
2.3 Payment information
All online payments are processed through Razorpay, a PCI-DSS compliant payment gateway. We do not store your card, UPI or net-banking credentials on our servers — these are collected and processed directly and securely by our payment partner.
3. How We Use Your Information
- To process and fulfil your orders, including shipping, billing and customer support.
- To create and manage your account and order history.
- To send order confirmations, shipping updates and other transactional communication.
- To send promotional emails, offers and newsletters, where you have opted in — you may unsubscribe at any time.
- To improve our website, products and services, and to detect and prevent fraud or abuse.
- To comply with applicable laws, regulations and lawful requests from government or regulatory authorities.
4. Cookies
We use cookies and similar tracking technologies to keep you signed in, remember items in your cart, and understand how visitors use our website. You can control or disable cookies through your browser settings; however, some parts of the website may not function properly if cookies are disabled.
5. Sharing of Information
We do not sell or rent your personal information to third parties. We may share your information only with:
- Logistics and courier partners — to deliver your orders to you.
- Payment gateway (Razorpay) — to process payments securely.
- Service providers who help us operate our website, send emails, or provide customer support, under confidentiality obligations.
- Government or law-enforcement authorities, where required by law or to protect our legal rights.
6. Data Security
We implement reasonable technical and organisational security measures — including encrypted password storage, secure (HTTPS) transmission and restricted access to personal data — to protect your information from unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
8. Your Rights & Choices
- You may access, update or correct your account information at any time by logging into "My Account".
- You may request deletion of your account and associated personal data, subject to any legal record-keeping requirements (such as tax/invoice records).
- You may opt out of promotional emails by using the "unsubscribe" link included in each email.
To exercise any of these rights, please reach out to us via the details on our Contact page.
9. Children's Privacy
Our website is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. The updated version will be posted on this page with a revised "last updated" reference. We encourage you to review this page periodically.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please get in touch with us through the Contact Us section of our website.